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Featuring Carleen Swingler on eMomEntrepreneur

Weehawken New Jersey

Business: SwingBagz

Swing Bagz on TWitter

Swing Bagz on Facebook

Tell us about yourself & your family

I have a passion for helping women to look and feel good about themselves; have two lovely daughters, step-son and four grandchildren

What do you do for fun

I like to entertain, cook BBQ on the grill, dance, bowl, shoot pool and travel

Tell us about your business?

SwingBagz is an online retailer of functional, high fashion cell phone purses for women on the go!

Why did you get into this business?

I lost and left my cell phone a few times so I realized there was a need to have a hands-free purse so that I never have to worry about losing or leaving my phone phone behind.

What was the biggest challenge starting this business?

My biggest challenge was funding, finding a great manufacturer and finding great help.

What is the biggest challenge running your business?

The biggest challenge in running my business is keeping the accounting system accurate as well as working with a legitimate manufacturer that can make the high-end purse at a reasonable wholesale cost, and getting the Patents and Trademarks completed

Any advice for those wanting to start a business?

The best advice I can give is to always know your numbers, know for sure that you are doing your passion.

What motivates you?

What motivates me is that women call me all the time asking for a new purse because they have upgraded their phone and need a larger purse that will fit the new phone

Any referrals or resources you recommend?

Dwayne Bentley is a great Patent Attorney, Alyson Leone is a great Business Attorney and create great websites; Womens Venture Fund is a phenomenal network to join, that had advised me, supported me and stood by me when I really needed the help. WVF have paved the way for many women to become successful. They offer free ongoing training.

Where do you see yourself in 5 years

In 5 years I see myself with a brand that can be found in major department stores such as Macy's, Bloomingdale's, Saks and Henri