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Featured Mom Entrepreneur

Sheri Williams featured on

Name:Sheri Williams

State:North Carolina

Business:Initials, inc.


Twitter :@YourSassyStyle


Where do you see yourself in 5 years?: Five years from now I will move into the house of my dreams. I will travel more with my family. I want to be able to take my kids on lots of vacations.

Tell us about yourself & your family: I am married to my soul mate, we have been married for 16 years. We have 3 kids and 1 dog. We have a very busy life and I wouldn't have it any other way!

What do you do for fun? : I love to spend time with my family. We do family movie nights. Sometimes just rent a movie and snuggle on the couch. We love to go to the pool or the beach in the summer. I love to read, but never finish a book lol I read a lot of books at one time! Lots of motivating business books.

Tell us about your business. What do you do or sell, etc?: Initials, Inc. offers unique, personalized products you design something to match your sassy style. Whether you want to shop, host, or join, Initials, Inc. has something for everyone - handbags, purses, totes, organizing items, you name it!

What made you get into the business?: I loved the products and thought it would be a fun part time job. I have been blessed to be able to quit a full time job and I am not more involved in my kids activities. I love that I get to call work a party! And now 4 years later I am making an income that helps support our family too.

What was the biggest challenge in starting your business?: One of the hardest thing in having a home party business is stepping out of your comfort zone and asking for those first few parties. Once you start it gets easier. You will ask friends and family first and those are the hardest ones to ask. But once you break out of your warm market you will start to see your business grow.

What is the biggest challenge in running your business?: When you work from home you have to be able to set office hours and separate work from home. I love what I do so much that its hard to separate the two!

What advice or inspiration can you offer other moms wanting to start their own business?: Find someone that has done it and ask lots of questions. I find that the gals that join my team that ask the most questions and get plugged into the training and resources available are the ones that grow and have great businesses.

What motivates you?: Sharing this opportunity with other people and becoming friends with my teammates. I have met some great people that sell Initials, inc. on my team and now have friends all over the United States!

Why did you join this network and what is your favorite thing about it?: I love connecting with other people that have their own business and learning from each other. I am always looking to share ideas and to learn from other people.


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